Tzvetan Todorov's Theory of Narrative

Todorov suggested that conventional narratives are structured in five stages;

1. A state of equilibrium at the outset;
2. A disruption of the equilibrium by some action;
3. A recognition that there has been a disruption;
4. An attempt to repair the disruption;
5. A reinstatement of the equilibrium.

Applying Todorov's theory to 'pop' music videos:
Pop music videos tend to support this theory, especially 'Black Heart' by Stooshe. It begins with the three girls singing together then the male creates a disruption by seeing all three of the girls separately. It then shows him feeling sorry for himself and attempting to resolve the disruption, and then it closes with the three girls still together and not letting this male ruin their friendship.

Andrew Goodwin's Theory

'Music Videos are simply an extension of the lyrics.'

It is difficult to state whether or not this is true for the original music video 'Black Heart' by Stooshe, as there are a lot of performance shots therefore not many events occur and we are just watching the group perform. However, the dangling hearts in the background connect the music video to the title of the song although the hearts in the background are pleasant and bright colours and are shown in a good light. This suggests to the younger audience that it is better to be happy and in love rather than sad due to him having a 'black heart.' Therefore, this theory both applies and doesn't apply to this particular music video.

Annotation of Lyrics by Laura Smith

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Target Audience

The main focus group for our music video are your average teenage girls. Where they attend school or college, have a part-time job and are into music. Personally, I see myself as a average teenage girl, I attend sixth form and also have a part-time job, working in a kitchen means that we are able to have the radio on whilst working so I listen to a lot of music as I listen to music during my spare time also. Kiss 101 is the main radio station that I listen to whilst at work and they play a lot of music in the pop genre, including Stooshe - Black Heart, as it is a song which you can happily sing-a-long to. If I was to choose my favourite radio station then it would be Kiss 101, as is the answer which I think most teenage girls would give. Therefore this is the perfect target audience for our music video.

Here is a picture of how I see a typical teenage girl:

Questionnaire Results

Questionnaire results from NatalieEarle