Rihanna had a particularly good digipak created for her debut album 'Loud.' The CD design of a rose is connected to many of her music videos, 'Only Girl In The World' in particular, it also supports her own perfume brand. Which is advertised with her smelling a rose, this is also featured on the perfume box, although the perfume bottle is simple but unusually shaped. You would have thought that she would have possibly had the same idea that Justin Bieber had with his feminine perfume, 'Someday' where the lid to the perfume bottle is a pink and red rose. However, due to the advertising her perfume still connects to her album and individual interpretation. An audience will now depict her with pale coloured roses, thinking of her as a artist when they come across a rose due to her digi-pak, which is the intended effect. Her digipak is also effective because everything is thoughtfully designed, from the front cover to the CD, it also flows and you are able to tell that it comes together, digipaks have to be carefully thought out and cleverly designed because they can easily not work all together and can become a mis-match.
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